TY  - BOOK
AU  - Wirtz,Jochen
AU  - Chatterjee,Jayanta
AU  - Lovelock,Christopher
TI  - Services marketing : people Technology Strategy
SN  - 9.78933E+12
U1  - 658.8 
CY  - Delhi
PB  - Pearson Education
KW  - Internal - External - Marketing; Service - Quality Management - India
ER  -