TY  - BOOK
AU  - Pillai,R S N
AU  - Bagavathi,
TI  - Modern Marketing : Principles and Practices
SN  - 9.78812E+12
U1  - 658.8 
PY  - 2009///
CY  - NewDelhi
PB  - S Chand & Company Ltd.
KW  - Marketing
ER  -