TY  - BOOK
AU  - Batra,Rajeev
AU  - Aaker,David A
AU  - Myers,John G
TI  - Advertising Management
SN  - 9.78818E+12
U1  - 658 
PY  - 2009///
CY  - Delhi
PB  - Pearson Education
KW  - Commerce; Advertising Management
ER  -