Advertising Media Planning : A Brand Management Approach (Record no. 4648)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00501nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200130s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 150 |
| International Standard Book Number | 9.78812E+12 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Gargaon College Central Library |
| 041 ## - LANGUAGE CODE | |
| -- | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 301.16 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelly,Larry D |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising Media Planning : A Brand Management Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | PHI Learning Private Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 144 |
| Other physical details | PBB |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass Communication; Media planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jugenheimer,Donald W |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gargaon College Central Library | Gargaon College Central Library | 27/08/2015 | 301.16 KEL | 25896 | 30/01/2020 | 30/01/2020 | Books | |||||
| Gargaon College Central Library | Gargaon College Central Library | 27/08/2015 | 301.16 KEL | 25897A | 30/01/2020 | 30/01/2020 | Books |
